Urbanizadora Paranoazinho S / A (UPSA) is a corporation that aims at land regularization and sustainable real estate development within the limits of Fazenda Paranoazinho, which it has owned since 2007. Among its foundations are transparency, legitimacy, and professionalism, as evidenced by the commitment to the local community and sustainable urbanism. Its concept is planned urban development, subject to the laws, rules and best practices of the correct use of land.